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News


The Sport and Business of Data” – Grand Final Week

By Michelle Gardiner Partner – Board Practice

Published Date: 2017/09

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To celebrate the grand final week, Derwent and Maddocks hosted 60 guests for breakfast with guest speaker Tim Kelsey, Director of Champion Data.

Speaking on the theme of “The Sport and Business of Data”, Tim offered some fascinating insights into the increasing use of real-time data to make crucial decisions in elite sports and the parallels in business. The discussion generated interesting and useful ideas for our guests to consider for their own enterprises.

There is no doubt that the ability to make use of data intelligently is a key indicator of those businesses likely to succeed. The barriers to accessing useful data are surprisingly low with the true value being in the intelligent application of insights.